The Media Group is called the growers, because our work is crucial to the growth of most, if not all, businesses. We ply our trade as freelancers, agencies or work directly on the client side. Our job is to lead people to action through our creative design, copywriting, campaign management and digital skills. Did you know, more than 20% of adult professionals globally are involved with Sales and Marketing – this is 10X – 100X times bigger than the number of project managers, Scrum Masters or other similar market segments (VMEdu Research, LinkedIn, Monster). Every company globally requires sales and marketing. Did you also know that 75% of MBA colleges students globally learn Sales and Marketing subjects in their course curriculum. Using a combination of knowledge-sharing sessions, events, mentoring and conversations, we provide a platform to connect, engage and thrive. We look forward to welcoming you to the Media Group.
Taiwo Oyewole
Community Governor

Taiwo is an innovator with over 20 years of experience in both marketing and technology. His marketing experience spans creative design, brand management, PR, media, advertising, agency management, digital, events and experiential marketing. Within the tech world, Taiwo has navigated the waters of software development, computer hardware, system administration, IT support and project assurance.He is a graduate of Psychology from the prestigious Obafemi Awolowo University, Ile-ife, Osun state and is currently Managing Partner at True Identity Company, a Media, Marketing and Technology firm. Just before, going back to the company he founded over a decade ago, Taiwo was Park Director at The Zone Technology Park, where he led one of the largest and fastest growing innovation clusters in Africa. Taiwo has been fortunate to work with some of Africa’s leading organisations across various industries including, Advertising, Technology Consulting, Banking and Asset Management.

Taiwo loves working with small businesses, in developing strategy, marketing and technology and in 2017, became a mentor on the Google Launchpad Start programme for Nigeria. The Digital Evangelist, as he fondly calls himself, is a regular guest on radio and TV where he talks about technology. He was also the host of the business show on Classic FM 97.3, Business Half Hour, where he interviews business owners and managers. He now hosts Blue Talks (podcasts and webinars) a property he co-developed with StanbicIBTC. Taiwo is a member of the Advertising Practitioners Council of Nigeria (APCON) and an alumnus of Squared Online. He has also acquired training and certificates in ITIL v3, Google Analytics, Managing Digital Projects from the BBC, LAMP (Linux Apache MySql and PHP) among others. Taiwo is an avid lover of technology, automotive and aviation engineering. He is married with children.

Our Weekly Activities
Week 1 & 2


Group leads and members

Semester Overview

What to expect this semester

Goal Setting

Clarifying personal goals and expectations

1st Event

Zoom Chat with Speaker 1

Fireside Chat commence

Individual Fireside chats Friday evenings (7PM for 3 people with 15mins each)

Pairing and book shared

Name of book and schedule shared. Combined reading with selected moderators

Group Task is shared

We made it to the other side

Case Study Discussion

How has COVID19 contributed positively to Digital and media industries?
Week 3, 4 & 5

Status Update

On group tasks

Social media related issues and any ideas?

Open conversation on Sunday evenings

Fireside Chat

Friday evening with 3 members, 10 mins each

Knowledge sharing Session

Oluseun + moderator will be a member of the group

Book review 1

Leke Alder’s Parable of the box

New social media tip anyone?

Sunday evenings

Mid Semester Review
Book review 2

Sunday evening

Knowledge sharing Session

Promise + moderator will be a member of the group
Week 6-10

Status update on group task

Fireside Chat

Individual Fireside chats Friday evenings (7PM for 3 people with 15mins each)

Group Discussion

Recommended Social media blogs/podcasts to catch up on

Knowledge sharing Session

Trending practice in Media and why

Fireside Chat commence

Individual Fireside chats Friday evenings (7PM for 3 people with 15mins each)

Book review 3

Sunday evening

3rd Event

Zoom Chat with Speaker 3

Group Task ends

Submission and review

Business Beauty Pageant

Business and Talent Show

Semester Ends

Final Feedback and roundup
Intended Audience
You are a freelancer or marketing executive who has less than 2 years’ experience and you desire to grow your career or business in advertising, pr, media, digital or as an influencer
You are thinking of starting a creative agency, but you are not quite sure it is the right time or if you should just remain a freelancer.
You are looking for a platform where ideas can be exchanged
You are thinking of making a career change to marketing, but you are not sure which area of marketing you want to settle for.